The luxury homewares and accessories e-tailer Amara was founded in 2005 by interior designer Sam Hood and husband and business partner Andrew Hood. Now boasting over 200 aspirational brands, Amara is Europe’s largest online retailer of Missoni Home as well as holding exclusive online collections from the likes of Roberto Cavalli and Ralph Lauren Home.
Public Relations, VIP Liaison
With the aim to build both brand reputation and consumer awareness of the Amara brand and its luxury product offering, our scope of work for the e-tailer comprised of the development of an integrated media relations campaign including a carefully tailored high-end product placement programme, news and profile feature generation, seasonal press events as well as trade and corporate media liaison. Another key focus was the sourcing and establishing of high-end brand partnerships in addition to select celebrity endorsements for Amara’s LuxPad online magazine.
After the first six months of campaign activity Amara’s media exposure saw an increase of 300% with an average monthly reach of over 10million (UK only).
Working with Amara’s portfolio of luxury brands including Missoni Home, L’Objet, Roberto Cavalli and Ralph Lauren Home as well as some of the world’s leading trend setting homewares and lifestyle brands such as Jonathan Adler, Marimekko and Day Birger Et Mikkelsen Home we quickly established continuous and impactful exposure in the UK’s leading design, interiors, lifestyle and fashion media.
Reaching out to an even broader target market and enabling Amara to liaise directly with their customers we’ve created brand partnerships with like-minded brands, utilising the wide reaching appeal of Amara’s comprehensive product range.