Founded by Aamir Ahmad in November 2003 and with the aim to design and sell contemporary furniture and on-trend home accessories, Dwell is one of the fastest growing multi-channel businesses in the UK. Dwell currently has five stores including Tottenham Court Road, Westfield White City, Westfield Stratford, Barton Square in Manchester and Glasgow.
Public Relations, VIP Liaison
Our scope of work for Dwell includes yearly PR and marketing strategy development across all sectors of this multi-channel retailer, a full product placement programme and media relations campaign across all channels from the business pages of the national press to television, regional support, trade titles and bloggers as well as event creation and management, retail support and VIP liaison.
Since 2009 we’ve generated a continuous level of high quality coverage across print, online and broadcast platforms. With the aim to build wide reaching brand awareness as well as driving sales we have been generating exposure in the all important mid level interiors media all the way to the top end luxury and fashion publications resulting in brand associations with Gucci (Dwell’s classic black coffee table featured in a Gucci advert), Bourjois cosmetics, Grand Designs and many more.
Dwell product and stores regularly feature on a wide variety of TV shows including The Apprentice, X Factor and 60 Minute Makeover.
As part of our remit for Dwell we organise and manage the brand’s seasonal press shows as well as all in-store events from new store openings to product launches.