FremantleMedia is one of the world’s largest and most successful creators, producers and distributors of outstanding entertainment brands. From prime time and serial drama to entertainment and factual entertainment, FremantleMedia’s programmes continue to excite, challenge, entertain and inspire audiences around the world.
The Project: The launch of Nell McAndrew’s fitness DVD Peak Energy Recharged
Nell McAndrew is widely regarded as one of the UK’s leading and most trusted fitness experts, with an unrivalled reputation for achieving a healthy lifestyle and an approach to modern living that sets an example to us all. Marmalade PR worked with Nell and FremantleMedia on the launch of Nell’s 5th fitness DVD Peak Energy Recharged, generating wide spread coverage across print, online and broadcast.
The DVD was launched with a press event at the Peak Spa & Health Club at the Carlton Tower Hotel in Knightsbridge including an early morning photo call and workout session and one-to-one interviews with Nell McAndrew. In addition journalists were offered beauty treatments from renowned make-up artist Daniel Sandler and manicurist to the stars Marina Sandoval.
MEDIA COVERAGE HIGHLIGHTS
Media coverage highlights include a three page feature in the Mail on Sunday’s health pages, full page features in the Mirror, Express, Sunday People, The Sun, City AM and DPS features in the likes of Closer, Women’s Own and the Richmond Resident as well as Nell appearing on Channel 5’s TV chat show The Wright Stuff.
Nell’s DVD was reviewed in all major UK broadsheets and tabloid newspapers accumulating a circulation of just over 200million and AVE of £790,000.