For more than 150 years, Hunter has merged functionality, fashion and true British style. The result? High quality footwear that excels in any environment. Specialising in authentic, contemporary footwear and accessories, Hunter is about timeless British style.
Public Relations, VIP Liaison
Having previously directed the Hunter Boot account after it came out of administration in January 2007, Alexandra Nelke continued to work for the brand at Marmalade PR, specifically on the WaterAid Celebrity Boot Auction.
THE WATERAID CELEBRITY BOOT AUCTION
To celebrate the collaboration between Hunter Boot and Glastonbury’s official charity WaterAid a number of high profile celebrities were invited to customise and sign a limited edition WaterAid welly at the Glastonbury Festival in 2008. The wellies were designed exclusively for WaterAid and the world famous Glastonbury Festival to raise money for the ‘Hunter for WaterAid’ project, dedicated to helping people in remote regions of Madagascar.
Following the Glastonbury Festival on-site celebrity seeding Marmalade PR worked with Hunter, the Glastonbury Festival and WaterAid to raise media and consumer awareness of the cause, planned and executed the auction of the signed wellies via ebay and organised the WaterAid Celebrity Boot Auction launch event at Office on Carnaby Street.
MEDIA COVERAGE HIGHLIGHTS