Affordable Art Studio
With a shared belief that art should be for everyone Oxford Graduates Luke Halsey and Alison Waldron launched The Affordable Art Studio offering a handpicked selection of award winning artists at affordable prices. The online gallery features a varied array of genres and themes from the most exciting up and coming talents the art world has to offer right now. Free returns and home trials as well as a commissioning service and personalisation tools are available across the collections.
To launch the Affordable Art Studio to the UK market Marmalade PR placed introductory brand profiles features in select media, from trade to consumer publications. In addition to the media liaison and product placement programme and with a view to open up the art works to a wider customer base, we created a pop-up exhibition at The Shop NW10 for one month. The exhibition was celebrated with a launch event including live music and sponsored by Kraken Rum and Brothers Cider. Throughout the exhibition period we held two Affordable Art Thursday events which allowed the customers to interact with select artists, such as live portrait drawings.
Marmalade managed all aspects of the pop-up exhibition and launch event from designing all promotional materials, securing hospitality/ drinks sponsors, social media activities, media liaison and listings and the launch event entertainment.