USED is a London based bi-annual publication focusing on the interaction between fashion and art. Brainchild of the creative agency Useful, the magazine sets out to defy the way consumers read and explore content through a rich visual aesthetic and editorial voice, combining fashion shoots and art features and creating a sophisticated visual language. Each issue is designed as a collector’s edition, aiming to keep ahead of typical trend based editorial by exploring innovative and challenging ideas.
Marmalade PR worked with the publication’s founders on launching the magazine to the UK market with an event for its first issue. Further events followed celebrating each new edition’s release and extensive coverage and reviews in national and international media outlets were achieved for this brilliantly unique publication.